Tuesday, July 07, 2009

A PICTURE IS WORTH 1000 WORDS

If you are not active on TRULIA, you should be. Your listings are already automatically ported to Trulia from Century 21. Now you have the option to enhance your listings with UNLIMITED PHOTOS!!!

Remember this NEW RULE about Marketing in this Digital Age:
THE ONE WITH THE MOST PICTURES WINS!

Smart Agents, like you, are taking as many pictures as possible and posting them everywhere!!!

16 on the MLS
20 on CENTURY 21.COM
25 on REALTOR.COM
UNLIMTED PHOTOS ON TRULIA

“Trulia’s new photo management tool gives you more control over your listing photos. You can now add, delete and re-order photos on Trulia through your My Trulia account. Plus, they have added a caption field for each image so you can tell home buyers exactly what they’re looking at. And did we mention this is for unlimited photos, and FREE?”

See the How to use Trulia page for more information.

Don’t forget that Trulia Voices offers a great way to connect with consumers and share your expertise.

Monday, June 29, 2009

LEADROUTER

CENTURY 21 UNITED NORTHSIDE LEADS THE PACK IN LEAD GENERATION

Let's state the obvious:
BUYERS USE THE INTERNET TO SHOP FOR HOMES.


Agents clinging to traditional methods are on their way out of the business.

It's great to be with a company like CENTURY 21 UNITED-NORTHSIDE! We are provided innovative tools and leading edge technology to not only compete, but WIN in this ever-changing market.

Look at the chart below -Buyers' Use of Different Information Sources.
Compare the difference between the frequent use of the internet to the "used rarely or not at all" print ads and open houses.


Now look at where HOME BUYER LEADS come from. WOW! Look at the increase in the internet just in the past four years!!





This is why our internet programs are so important.

1. LEADROUTER - this exclusive program captures web leads and allows our agents to respond withing minutes! This results in a high conversion rate and leads to more transactions.

2. Realtor.com Company Showcase - We leverage the power of realtor.com to drive more leads to our agents.

3. Visual Tour- This virtual tour provider allows agents to create unlimited,state-of-the-art tours that are completely "consumer friendly." Visual Tour automatically distributes our tours everywhere consumers may be looking. Yahoo, google, zillow, trulia, realtor.com, Century21.com, and many others.

4. CENTURY21.COM - Not only do we have the advantage of the 2 million visitors to this site each month, our listing are automatically distributed to all of the leading mover sites. According to comScore, our national listing distribution ensures over 20 million visits!!!
CENTURY 21 United-Northside is leading the pack in
internet lead generation!


CLICK HERE TO SEE "THE DIGITAL AGE"
from CENTURY 21 INTERNATIONAL

Thursday, June 11, 2009

You Become What You Think About

Mark Castricone is becoming a regular contributor to the blog. Great ideas are meant to share!

He sent another email titled: "You Become What You Think About". I encourage everyone to read it, print it or go out and buy the book "The Strangest Secret" by Earl Nightingale.

Thanks again Mark for thinking of your friends and coworkers and sharing these time-tested philosophies and ideas:

"You become what you think about"
George Bernard Shaw said, "People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can't find them, they make them."

Well, it's pretty apparent, isn't it? And every person who discovered this believed (for a while) that he was the first one to work it out. We become what we think about.
Conversely, the person who has no goal, who doesn't know where he's going, and whose thoughts must therefore be thoughts of confusion, anxiety and worry - his life becomes one of frustration, fear, anxiety and worry. And if he thinks about nothing... he becomes nothing.
How does it work? Why do we become what we think about? Well, I'll tell you how it works, as far as we know. To do this, I want to tell you about a situation that parallels the human mind.
Suppose a farmer has some land, and it's good, fertile land. The land gives the farmer a choice; he may plant in that land whatever he chooses. The land doesn't care. It's up to the farmer to make the decision.
We're comparing the human mind with the land because the mind, like the land, doesn't care what you plant in it. It will return what you plant, but it doesn't care what you plant.
Now, let's say that the farmer has two seeds in his hand- one is a seed of corn, the other is nightshade, a deadly poison. He digs two little holes in the earth and he plants both seeds-one corn, the other nightshade. He covers up the holes, waters and takes care of the land...and what will happen? Invariably, the land will return what was planted.
As it's written in the Bible, "As ye sow, so shall ye reap."
Remember the land doesn't care. It will return poison in just as wonderful abundance as it will corn. So up come the two plants - one corn, one poison.
The human mind is far more fertile, far more incredible and mysterious than the land, but it works the same way. It doesn't care what we plant...success...or failure. A concrete, worthwhile goal...or confusion, misunderstanding, fear, anxiety and so on. But what we plant it must return to us.
You see, the human mind is the last great unexplored continent on earth. It contains riches beyond our wildest dreams. It will return anything we want to plant.
--------------------------An excerpt from The Strangest Secretby Earl Nightingale



Mark Castricone is a great real estate agent at Century 21 United-Northside. If you would like to contact Mark directly please feel free to call 210-979-6700 or email at mark.castricone@century21.com

Tuesday, June 09, 2009

Mark is Making a Difference

Mark Castricone has been with our office for a few months. He is a constant source of motivation and encouragment to others in the office. It is really a great testimony that not only is he always available to help others but his buisness is doing GREAT!

Even though he is extremely busy, he took time to share the following motivational poem with the agents in the office.

Thanks Mark for all that you do!

(Mark writes:)

when adversity strikes, it's not about what happens that will determine our destiny, it's about how we react to what happens. And so many times, it'll be about...staying the course, which is why I selected BJ's poem by that title, to share with you today. Enjoy!

Staying the CourseBy BJ Gallagher
Our journey of life is about progress, not perfection.It's not about doing one thing100% better -it's a matter of doing 100 things, 1% better each day.
Progress is evolutionary not revolutionary, and most days we measure our progress in inches, not miles.
What matters most is showing up for your life whether you feel like it or not.
Ask yourself, "What two or three little things can I do today that would move me forward?"
You'll be amazed at how much distance you can cover by taking it in increments.
The little things add up;the inches turn to miles;and we string together our efforts like so many pearls. Before long,look what you have -a whole strand!
Ah... beautiful.

Monday, June 01, 2009

Millions See Your Listings



Maximizing exposure for your listings – It's what can make the difference between a closed side of business and another property in inventory. As a CENTURY 21 United-Northside agents, exposure for your listings just got better! HomeFinder.com is the latest distribution partner – expanding our reach and getting your listings in front of even more consumers.

HomeFinder.com and their affiliate network of 130+ local newspaper Web sites will now showcase your listings to consumers who shop locally. For example, if your office has a listing in Pennsylvania, this listing will automatically be featured on Homefinder.com, as well as their local affiliate newspapers in Pennsylvania (The Morning Call and the Centre Daily Times). It's that simple!

CLICK IMAGE FOR LARGER PICTURE

Thursday, May 28, 2009

DIGITAL PHOTOGRAPHY CLASS

Message from KELLY ALLERHEILIGEN with FIRST AMERICAN TITLE:

I look forward to providing a FREE Digital Photography course for your office on:

Monday, June 1st 9:00 – 10:00 AM At your office (Introduction of 3 free programs for editing and photo enhancement)

Monday, June 8th 9:00 – 10:00 AM At your office (Bring Laptops with programs downloaded for advanced features)

This is a fun course and I will discuss several ways to enhance the quality of your photos in the field….it’s more important that ever to have quality photos since the general public is able to view your listing on SABOR.com.

I look forward to seeing you there!!!!

--KELLY

Standard for Working With Buyers

As the Real Estate market continues to change....in some cases for the better and in some cases for the worse...each of us has to change our approach to earning money in this marketplace.

If you study the most productive agents in the industry...from 1995 to 2005...75% of their income came from listings sold. From 2005 through today, the top producers now generate at least 50% of their revenues from working with buyers. We want to teach you what we have been teaching top producing agents, so that you can not only increase the number of sales you make, but more importantly, increase your income at the same time.

In every business there are certain "standards" that have to be put into place for the business to operate and be profitable. Strong listing agents always have strong standards. When working with buyers, we have to have even stronger standards because buyers are a little more evasive than sellers.

In our Professional Development Program today, we are discussing the standards that will make the difference between good and GREAT
!

Wednesday, May 27, 2009

One Northside Agent's Slick Advertising

Take a look at Brian Nadrowski's new online advertising! These spots areSUPER-COOL!!!